This project was challenging because there was no previous brand or collateral to work from. This website was built from the ground up but before the website could be built many other things were needed. I needed a brand and content as well as photography and packaging for the product. I worked closely with the owners of Race Gas to gain access to products, cars, performance data, and sesitive information to create the website.
I've heard it first hand and I've seen the data. Race Gas is every bit what it claims to be. A true horsepower additive. Race Gas' formulation was the inspiration for the carousel on the website. Literally power in a can.
The paralax can pouring illustrates just how easy Race Gas can be used but watch it, not for aircraft.