Oatmeal lovers rejoice! Users can cast their vote for their favorite oatmeal toppings for a chance to instantly win spa gift cards or the Grand Prize, a Spa Getaway. They can also see how their favorites stand up nation wide. Users can only vote once during the sweepstakes but can be entered once a day for the Grand Prize. Users were encouraged to come back daily to see how their favorite toppings were stacking up.
This grouping of the six most popular flavors gathered from market research is a breeze to use. Upon interacting with the section the user will notice a subtle and pleasant hover state and a more prominent active and clicked states. There is even a convenient 'clear selections' button to start over if the excitement proved too much.
Know how your favorite flavors compare to the rest of the country with a classic bar graph that quickly conveys the most popular flavor so far. This graph uses the same color scheme as the voting buttons.